Things People Have Said
“KML vets Max Maliga and Elaine Gavin are hilarious as one would expect. The fact that Maliga can do an Arnold Schwarzenegger impression that doesn’t make me want to stab my own ears is impressive”
— The Thinking Man’s Idiot
"Legit, my goggles were filled with tears." Yes, we had been laughing that much. Our host, comedian Max Maliga, who was playing the part of the titular mad scientist, had latched onto our group's penchant for talkback and "rated R" interactions, and suitably served up improved volleys that had us cackling. This even culminated in him calling us a "bunch of assholes" — albeit endearingly. We were charmed, to say the least.
— Mashable
“What Free Spirits has produced to wrap up Sober October is a sweetly chaste campaign that aims to flip a tired criticism of the category on its head. “Professional Hugs” follows in the footsteps of another eye-catching ad from Free Spirits called “Drink Like You Mean It,” as the brand looks to establish itself in a fast-growing and highly competitive segment. “We’re way too small to be boring,” Martin said. “We have to be edgy.”
— Adweek
Other Mentions
